Designing for the Base of the Pyramid

This article was first published in Design Management Review Vol. 15 No. 4.

For companies in the developed world, design, if not the norm, is at least an option for enhancing business strategies. Going beyond these traditional venues, Patrick Whitney and Anjali Kelkar boldly explore the contributions design can make to businesses in developing countries, specifically businesses in the slums of India. Their findings convey design’s universal value and offer a beacon of hope in an otherwise grim reality.

To read the full article, please click here.