Faster, cheaper, deeper user research

Vijay Kumar and Patrick Whitney
Design Management Journal, Vol. 14, No. 2 Fusing Design, Strategy and Technology
Spring 2003

As told by Vijay Kumar and Patrick Whitney, the Illinois Institute of Technology’s Institute of Design and Tsinghua University’s Academy of Art and Design in Beijing are creating a set of “activity-focused” research methodologies and a prototype database of research results. The goals are to identify unfulfilled culturally centered design opportunities and to increase the speed and success of innovating in new geographic regions.

To read the full article, click here.